Christmas is a happy time for everyone, from kids to adults, employees as well as business owners. Kids are happy for the break from school while adults are happy for the amazing christmas sales, employees get excited in the hope of a bonus. What is in there for a business owner? Well, the holiday season and the festival of christmas bring in business for them.
Holidays are well spent with the most cherished people and people like hanging around at cafes. Making the most of the holidays and unbelievable sales, people usually like to go out shopping and then they crash into cafes to fill their tummy after a long tiring day of trying out new outfits. That is when cafe owners get the opportunity to double their sales. A fun fact says people usually spend 123 per cent of their income in December? I think i don’t even need to share the reason. For cafe owners, Christmas and this festive season is actually a perfect opportunity to delight their regular customers and also attract the new ones with their creative ideas that you can implement in your cafe. From change in the winter menus, to increased promotions and offering gift cards, there is a whole world to new ideas when you want to make your place a hit in festivals. If you want to attract more foot traffic, then keep reading as i share some ideas on how to organize perfect Christmas dinners on this occasion. Get ready, its gonna be a busy month for you at your cafe.
Plan a 12 days special Christmas menu
When you are planning to organise perfect dinners for your customers, don’t just stick to christmas eve. The season has started and so is your opportunity to make more sales. So, start a special menu well in advance. You can go for a 12 days christmas special menu as most businesses use this scheme as it is like a quick campaign. You can create a 12 days of special holiday brunch menu that will see some changes daily. Tif you have a delectable menu, then people will surely turn up. Also, when you will spread the word ‘for limited time only’, it is a serious warning for people and increases the chances for mre foot fall because hello ‘FOMO’.
Special offers
You know our audience just loves the word ‘special offer’, it just brings a glow to their face. When anything comes as an offer, it actually creates curiosity in people and forces them to give it a try. So, you can arrange for a special offer in your cafe. Offers like, a special discount on a particular dish, which will instigate them to order it. Other than that, you can run competitions where you can offer a compelling gift that actually gets more people to come to your cafe and take part. Also, an engaging activity attracts people. Trust me, its not really about the reward, it’s mostly about the feeling which people enjoy of winning.
Create a seasonal menu
it will help your chefs show some creativity as well as grab the attention of customers. You know, people like to dine in when they are severed the best of the season. While you are preparing a 12 days christmas special menu, stick to seasonal products. Like christmas and hot chocolate go pretty much hand in hand, so don’t forget to add hot chocolate and marshmallows to your menu. Just like this combo, you can plan other meals that people would prefer on dark and cold days. Things like Christmas cake are a christmas menu essential and will work as a treat for people.
Spread a word across town
Pay attention to this point as everything you are doing above will be of no use. You are planning special menus, offering them great schemes but how will that even work if you don’t promote your well. It is very important to spread a word in your local area. You can use social media and post your special dishes and offers there. Also, don’t forget to put out a banner at your cafe, so it attracts the attention of people that something new is happening at your place. After all “jo dikhta hai wohi bikta hai”.
This is what an ultimate guide has to say about organizing perfect dinners at your cafe.
